Project Overview

The United Association(UA) is a major sponsor of the Skills Canada National Competition (SCNC) in Saskatoon, Saskatchewan. 76design designed and implemented a social media scavenger hunt for SCNC attendees. The objective of the scavenger hunt was to raise youth and educator awareness of the piping trades and to position the UA as a leader in the field. The scavenger hunt promoted the UA “Try a Trades” program at the competition. 76design created informative pull up banners based on the image of a tradesperson which were placed in front of each “Try a Trade” station. Attendees were invited to take a photo of themselves with the banner and to share it on their social feeds with a fact they learned about the trades and the event hashtag.