Project Overview
Allstate Insurance of Canada runs Action Against Distraction; a program designed to raise awareness about the dangers of distracted driving. Allstate wanted to extend the program from a media relations campaign to an interactive program. The goal was to motivate young adults to participate in various creative activities that gave them a voice to suggest their own solutions to the problem.
Solution
76design developed and managed the conception, creation and launch of the Just Drive Canada website. An online space optimized for social media interaction, community building and user participation across multiple devices and formats. This experiential program integrates a diverse range of media, online and offline.
Technology
- Fully bilingual CMS
- WCAG 2.0 compliancy
- Custom pledge signing application
- Social Single Sign On
- Twitter API integration
- Location-aware content display
- Responsive design
- Interactive widgets
- Custom RSS syndication
Services provided
- UX design
- Focus group testing
- Database design
- Art direction
- Graphic design
- Photography and photo retouching
- Web development
- Content development