Have you ever wondered what it takes to get drug to market? Innovative Medicines Canada knows, and wants to show you just how much is involved in the process. So when they approached 76 to help them develop a kit folder that could do that, we happily agreed.

The outcome was that we created a road trip from start to finish that you can follow along the inside of the kit folder, and the key talking points along the way were turned into tabbed inserts so that the viewer can read more about each stage of the process.