Project Overview
DMW is a boutique consultancy in the financial services sector. DMW wanted to redesign their website and turn it into the primary vehicle to attract new clients as well as communicate with existing ones. The challenge for DMW was to stand out in a crowded and at times commoditized service space.
Solution
76design held a series of discussions to really understand what made DMW special. The goal was to move away from service features and elevate the message to highlight how DMW can help clients have a more fulfilling life. We’ve also uncovered other challenges such as increasing the number of people signing up for their daily updates. We solved this by repurposing some of the existing content and offer it on a subscribe-to-download basis.
Technology
- WordPress
Services provided
- UX design
- Google Analytics audit
- Stakeholder consultation
- Art direction
- Graphic design
- Custom photography sourcing
- Database design