Over the past few years, there have been a lot of high-profile campaigns against drunk driving. Whether it be through outreach in schools or various advertising campaigns in the media, the message has been hammered home: Don’t drink and drive!

With the introduction of so-called “hands-free” laws in a number of provinces, the issue of texting or using your phone while driving has gained significant traction. In fact, there are more similarities between this issue and inebriated driving than one might think. Driving while distracted is like driving after having four beers, and distracted drivers cause 8 in 10 accidents.

Armed with these facts, Thornley Fallis and 76design developed a Greater Toronto Area pilot campaign for Allstate Insurance Company of Canada aimed at sensitizing young drivers to this critical issue.

The campaign, Action Against Distraction, encourages teens to take the pledge against distracted driving and share it with their friends via social networks. Allstate is also giving away an iPad to one lucky pledge-taker.

To support the campaign, we produced a video that asked teens to tell us the craziest driving distraction they’ve ever seen. Some of the responses surprised us, including that of one teen who said his relative eats a bowl of cereal while driving.

Hundreds of teens have already taken the pledge, and you can too

In order to reinvigorate and revitalize downtown Ottawa businesses hit hard by the recession and the bus strike, Thornley Fallis and 76design  conceived, developed and executed the Picture it Downtown campaign for The City of Ottawa, where residents were encouraged to go downtown, snap a photo and share it online.

Point, shoot, share – a simple concept to get Ottawa excited about all it has to offer. The “Picture It Downtown” concept we developed served to visually promote downtown Ottawa as a whole, but also the eight specific areas being promoted:  Byward Market, Downtown Rideau, Sparks Street, Bank Street, The Glebe, Chinatown, Preston Street (Little Italy) and Wellington-West Village.

Residents could participate in the campaign contest to win daily ($50), weekly ($250) and grand ($500 to $1200) prizes by taking pictures of downtown activities and uploading them to the campaign website.

The campaign included a media launch event involving the Mayor, a website with a list of downtown activites, a description, videos and photos of each area, contest rules and regulations, a photo gallery for people to submit and view photos, and YouTube videos, featuring all that’s cool in several neighbourhoods, print, radio, online and transit advertising, weekly news releases and ongoing online outreach using other social media tools including Twitter and Flickr.

Thousands of people participated and competed for prizing provided by local businesses.

The campaign was to remind Ottawans of all the diverse experiences and excitement downtown Ottawa has to offer, and entice them to visit downtown — ultimately spending money while engaging in the various activities highlighted in the eight main areas being promoted.

For the City of Ottawa, running a marketing campaign with a heavy online and interactive component was not only a smart business and communications decision, but its creativity generated a lot of buzz within Ottawa and got people sharing ideas and photos of great things to do and see in the city.

The fall 2009 campaign resulted in over ten thousand unique visits to the campaign website, more than 1300 entries (photos uploaded to the website), significant earned media in targeted outlets, photo and video assets for future use by the City, and a general buzz across the City about the creativity of the campaign, particularly by government.

Picture it downtown would not have been possible without our lead technologist Brett Tackaberry, senior developer Steve Lounsbury, our superb designer Steve St. Pierre, the ad campaign led by Laura Mindorff, the videos by Ryan Knuth, writer and producer LeeEllen Carroll and our SEO expert Shaun Scanlon. Special thanks to our GM Keelan Green, who has a knack for assembling the best teams to deliver outstanding results.

Thank you IABC for the recognition. It’s nice to bask in the spotlight… and great to share successes. As I used to say in my former journalistic career, you’re only as good as your last story. So that means back to work. Right now.

I am very excited to announce that the 76design and Thornley Fallis family has grown…yet again! Emmitt Franklin Tackaberry will be leading our new infant/toddler/youth division. His arrival on October 27, 2008 at 5:15 pm made it a little late in the day for his employee orientation, however we expect young Emmitt to be put to work in the very near future.

Father Brett, and mother Anne are in fine form and deeply proud that their little bundle will be an instant contributor at the office — once he is completely adjusted from his first 9 months of living in a sac of fluid and amino acids.

Well done Brett, Anne and Emmitt, y’all done good.

I know, I know – it’s not polite to brag. But please, cut us some slack here, because we really do have something exciting to brag about!

Yes, for the 3rd year straight, 76design has been made an Official Webby Honouree for the work we did conceiving, designing and building the Ottawa Public Library’s new children’s website.

This was a really innovative project and it definitely feels good to get this recognition. In case you don’t know the Webbys, they’re kind of like Oscars for the Web. We didn’t actually win a Webby – we got the equivalent of 2nd place. But considering our co-Honourees in the youth category include the likes of Disney Channel, Barbie and MTV, we figure we’re in some pretty elite company.

What’s even more amazing though, if I do say so myself, is that this is the 3rd year running that one of our sites has been a Webby Honouree. Last year it was our corporate website, and the year before it was the site we built for Maisonneuve Magazine.

76design is not a huge shop. We don’t charge as much as the big international agencies and our clients’ budgets tend to be – well – just a tad smaller than Disney’s. But the quality of our work speaks for itself. Year after year we rank alongside the world’s top interactive agencies in the toughest competition there is.

Next year we’re aiming to crack the final frontier and become an official Webby award winner. Which of our clients will benefit from that acclaim, and be the proud owner of one of the best websites in the world?

It could be you.

I just thought I’d post a short note to talk about Third Tuesday last night in Vancouver. This is the third time I’ve attended Third Tuesday on the left coast and it was nice to see some familiar and new faces last night as I was one of three presenters delivering “mini” case studies on social media projects. I chose to talk about a site we did recently for the Ottawa Public Library: “BOPL’s Book Club“. As a social networking site geared at kids, I thought the rather unique challenges we faced while developing it would be interesting to the group. I’m no seasoned presenter but it seemed from the questions I got from the folks there that I I did an OK job. Unfortunately the combination of a very packed house, a long narrow room and my non-projecting voice meant that I had to present twice — once to each end of the room — and both times I got caught going over the 7 minute limit. Oops… if anybody has read my posts on the blog they won’t be surprised at all that I had a hard time keeping it brief.

Thanks go out to Tod Maffin once again for organizing (and asking me to present) and to CNW for sponsoring the evening. Looking forward to seeing everybody in December!