Like many a web designer geek, I was glued to macrumors.com’s live feed from Steve Jobs’ keynote yesterday. I was particularly interested in the possible iPhone announcement. Half because I’m a big fan of Apple’s approach to product design and was keen to see their take on the cell phone, half because I need a new phone. (Anybody find the “buy now” button yet?)
I realize that I’m like the 1 billionth person to blog about this and technically I’m a day late, but after sending the link to the iPhone site to my parents, my in-laws, friends and co-workers and running through all the little interactive guided tours with my wife last night to show her how totally awesome this phone is, I got thinking about how you’d actually use it.
Yes, the graphics are awesome. Based on OSX, core animation and all that jazz. They look fantastic. Yes, it’s small. Yes, it’s slick.
Yes, the user interface is revolutionary. To call it anything short of that would be… um… selling it short. But I think there’s a fault: from what I can tell there’s only 1 actual “key” (if I’m understanding the photos correctly). 99% of the interaction with the device is done via a touchpad. A really amazingly intelligent and intuitive touchpad, but a touchpad nonetheless.
What’s missing? Tactile feedback. Something that I consider a critical part of the user interface: when I press the button, I feel it “click” and then the number appears on screen. How is this feedback compensated for on a touch screen? Maybe it’s just something we’ve all become accustomed to with the current method of inputting information into our computers, phones and just about every other similar device, but I’m not sure how easy a transition it will be for those of us who use one.
I think the biggest “hangup” (pardon the pun) is that using the iPhone will require a lot more concentration to account for the lack of feedback. You really have to fixate on the screen to make sure those virtual “keys” you’re pressing are actually being hit. It’s hard to tell in the demos on the Apple site, but maybe there’s a little click noise or some other auditory cue to compensate for the keyless input method.
Maybe it’s not the most accessible or useable product, but I don’t think Apple really minds. They’re aiming to sell 10 million phones (1% of the North American market). This is a luxury item for those who can afford it. Much like the iPod, it’s meant for those early adopters who “get” Apple’s approach, love gadgets and are willing to forgive little drawbacks as a simple reality of being on the “cutting edge”. Heck, most people will probably embrace this as a great new feature rather than a shortcoming. It’s all how you look at it.
Steve Jobs said this device is 5 years ahead of its time and maybe he’s right. Maybe he’s jumped the gun a bit on calling this a “revolutionary” user interface. But that’s what we (and by we I mean me and the Mac geeks worldwide) love about Steve Jobs: he is THE Mac evangelist. If he doesn’t believe in this stuff, how are we supposed to?
Oh, and I’m not ragging on the iPhone. If these ever make it to Canada I’m definitely grabbing one. Look how awesome they are!!!