You may be familiar with the Italian clothing brand Diesel. Trendy, cool, hip stuff. And generally very creative campaigns highlighting their edgy brand. (For example, their logo is a guy with a Mohawk and their slogan is “Only the Brave”).
I recently visited the Diesel website and sent them this email via their customer service page:
“Hi. About 10 years ago I purchased a pair of silver Diesel glasses. I have worn them ever since. They are not only the best glasses I have ever owned but probably the best value of anything I have ever bought. They have endured despite the arrival of my two kids, who grabbed and flung them around more times than I can remember. I also love the look. You can see a picture of me wearing them if you search my name - JOHN SOBOL on Facebook. (I’m the guy with the flower on his head!
But I am not just writing to praise your glasses but to ask whether or not you still have any pairs like mine kicking around anywhere in storage. Mine are on their last legs and I haven’t found anything like them in any of the many stores I’ve been to. I would be very happy to buy a pair, or a few pairs from you, if you can locate any. Thanks.”

The next day I got this response:
John,
Thank you for contacting the Diesel Online Store.
We would like to inform you that we are the Customer Care exclusively for the Diesel Online Store, and that on the Online Store you will find a selection of products from Diesel’s latest collections. If you cannot find the product you are looking for, unfortunately this means it is currently unavailable.
We suggest you visit or contact the nearest Diesel store in your location. In order to find the store nearest to you, click on Diesel Store Locator, from the Online Store, or from the Diesel Home Page. Once in the Diesel Store Locator page, you will find the full contact details.
Please do not hesitate to contact us again should you have any questions or concerns.
Thank you,
Carlotta
Diesel Customer Care
It is not possible to reply directly to this message.
Now I know Carlotta was just doing her job as she’s been told to do it (assuming Carlotta is not simply an automated reply function, which I suspect she may be) but considering the unusual (for me, anyway) degree of loyalty I expressed to Diesel in my email, this response amounts to a complete kiss-off. How disappointing. I mean, if you are going to bother having a “Customer Care Centre” you should at least show that in some small way you do actually care about your customers. Unfortunately for me, Diesel apparently doesn’t.