What does a retired General, a former Olympian and a man they call “Dog” have in common? If you said they’re all speakers available through the National Speakers Bureau, you’d win the big stuffed narwhal.

For over 35 years, the National Speakers Bureau has garnered a reputation as the source for event speakers. They are the sole agents for over 100 speakers, and they work with over a thousand others in North America and abroad.

They came to 76design with a request, upgrade their brand. This included a new logo and revamping their site. During our analysis of their brand, we felt that their existing website didn’t accurately reflect the class of speakers they had, nor did it “speak” (so punny!) to their great customer service.

76 updated their corporate logo, created a brand new site with a focus on bringing their speakers to the forefront, improving the speakers search functions, and we also created a new interactive module on the homepage. Overall, our goal was to facilitate the user experience, but also motivate potential clients to call one of their reps to assist them through the booking process. The new National Speakers Bureau site launched January, 2009.

Take a spin on NSB.com, and book yourself a speaker or two. On a personal note, I am awaiting the confirmation that Strombo is coming to my Super Bowl party. Fingers Crossed!