Criss Angel’s Freaky Good Viral Marketing
Posted by Brett Tackaberry on November 17th, 2007
You might remember last summer’s viral campaign for Snakes On a Plane that had Samuel L. Jackson calling everybody to invite them to the premiere (while making insightful remarks about their jobs, the cars they drove and how much time they spent on their hair). It was pretty cool — so cool that 1.5 million calls were made in the first week. No wonder they call him the busiest man in Hollywood.
A year later and Criss Angel has stepped it up a notch with a really well executed campaign to promote his show on A&E called Criss Angel Mindfreak. The campaign uses some really slick video splicing and dicing on a phony Youtube-esque site to totally freak out your friends just like a call from Sam Jackson out of the blue would. On top of the video stunt, Criss then calls your friend a couple minutes after they watch the video (presumably to give them enough time to unfreak their mind) to confess that the this trick was staged and they should check out the new season of his show. Which, in my opinion, totally kicks ass. He has freaked my mind on many occasions.
Same basic concept as Snakes on a Plane but a better execution. Nice work.
February 16th, 2008 » 3:57 pm
Yeah, Cris Angel’s show does rock. I know I’m a little late to comment on this but what the heck.
I’ll never get how he pulls some stunts off, he’s damn good!
Cheers
Davin
March 11th, 2008 » 11:44 am
Great info, thanx.