I’m back from a bit of a blogging break while I moved my possessions out to the west coast to my new home office for the next two years. As we get closer to our internal launch date for the new mystery project, the competitive edge gained by keeping it a secret starts to dull and we’re now forming plans to get the word out and create a bit of the much-needed buzz to generate some attention.

How do we plan to do it? Well, we’re hoping to get some traction from bloggers in the technology and web app realm, but I think the best marketing approach will be to get this on the lips of the musicians themselves that will use this service. While usually web-savvy enough to update their MySpace page, most bands aren’t really what you’d consider “connected” to the big blog machine. Getting the word out to our target audience will require reaching out to them in a much more direct manner… including — gasp — phone calls! Hopefully planting a few small seeds now will create some hefty momentum leading up to the launch date.

A big contributor to that momentum will be a teaser site we’re launching in the next day or two that should help us introduce and educate potential customers to the service, as well as gather a list of interested folks that will want to sign up for the service when it launches later this year. Once that goes live, the whole idea of keeping this hush-hush in our blog posts will be out the window and we’ll be (finally) able to talk freely about it — something I’m really keen to do!

I’m hardly an expert on getting the word out — getting dugg, or engadgeted, or lifehacked… or even techcrunched — but I think between the roster of respected bloggers in the office and the quality of our work we should be able to generate at least a little hype. If that doesn’t pan out we can always busk for trackbacks out on Sparks Street.

Stay tuned for an announcement here when the teaser site launches (complete with one-on-one videos starring the vibe master himself, John Sobol).