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From SXSWi: on Information Architecture and Searching

Posted by Brett Tackaberry on March 15th, 2006

Peter Morville gives some good insight in the field of information architecture and findability. Morville wrote Ambient Findability and co-wrote Information Architecture - both great books. Morville spoke on two panels at SXSWi this year: the first, Searching and SEO; and second, Ambient Findability.

A portion that really struck me as valuable was his characteristics of usability - a word that has become synonymous with general quality of a website: Useful, Useable, Desirable, Accessible, Credible, Findable, and Valuable. Each characteristic contributes to the appearant value of website design.

Another topic that came up dealt with the conversation of taxonomy vs folksonomy. While quite popular now, folksonomy may become essentially unuseable due to the impending growth in content under single tags. Tendency back towards taxonomy will keep the content findable and ultimately useable. For example, clustering tags into logical groups is a step towards traditional taxonomy.

While taxonomy and folksonomy help us in finding the content we are looking for, the social aspect of describing the aboutness of content is increasing as a qualificaiton of the content. “What others are doing” with this content ultimately gives further context and credibility.

The intuitiveness of the path to the content we look for is the essence of ambient findability. When designing a website we have to realize there are a variety of methods of navigation that may be equally intuitive. Searching, for example, is more than likely going to be the first step in navigation. User-centric and self-identification based navigation is another method. A subject based hierarchy is yet another. The following steps should provide an effective way to drill down into the content the user is looking for.

Further exploration, reading resources for information architecture

  1. Boxes and Arrows
  2. Don’t make me think by Steve Krug
  3. Information Architecture Summit

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