Posted by LauraTownson on November 16th, 2010 Comments Off
“You can’t understand what a business needs until you speak candidly and openly with the people who own, manage and work at it. Rogers communicates with hundreds of businesses every day in various ways, and we are learning from those conversations,” says Geoffrey Booth, a lead contributor to the newly launched Rogers RedBoard Biz Blog.
In August and September 2010, Thornley Fallis & 76design worked with Rogers to design, build and launch a new forum for discussions with small and medium businesses – RedBoard Biz.
Rogers created RedBoard Biz as a place to share proven tools and know-how that businesses can use to be more successful. Posts will contain news about Rogers products and services, and how businesses are using them. RedBoard Biz will also provide ideas and advice on a broad range of topics of interest to businesses.
The Rogers Redboard Biz Blog was developed following the great success of Rogers Redboard, a hub for consumers to discuss news and ideas as well as industry trends. Launched in March 2010, Redboard continues to gain in popularity.
Posted by keelan on October 27th, 2010 Comments Off
The Canadian Internet Registration Authority (CIRA) is pleased to announce the selection of Thornley Fallis & 76design as their Agency of Record for marketing and communications.
Thornley Fallis & 76design will provide CIRA with a range of services, including brand development, media relations, corporate communications, advertising, sponsorship, creative design, website development, video production and program measurement.
“CIRA chose Thornley Fallis & 76design from a group of very talented agencies based on several criteria. Most importantly, they truly are an integrated, full-service agency. In addition to more traditional, core capabilities such as strategic communications, media relations and advertising; Thornley Fallis & 76design also offers creative design, website development, video production, and public engagement services. All of this in addition to being Canadian leaders in the use social media and the development of online communities,” said David Fowler, CIRA’s Director of Marketing and Communications. “The CIRA team is really looking forward to our new relationship with Thornley Fallis & 76design. In addition to helping us improve communications with our stakeholders, including the more than 1.5 million .CA registrations, our new AOR will also help our team continue to promote and grow the .CA brand, as well as educate Canadians in the value .CA brings to their lives.”
This new, long-term Agency of Record agreement builds on a previous project-based relationship between CIRA and Thornley Fallis & 76design. Since 2005, Thornley Fallis & 76design and CIRA have worked together on a variety of projects, including annual general meetings, the One Millionth .CA celebration event, online advertising and annual report design and production.
“This is a very exciting opportunity for our agency,” said Keelan Green, President of Thornley Fallis & 76design and manager of the CIRA relationship. “As a marketing and public relations agency that has really embraced the web and become a leader in digital communications, working with the organization that is responsible for managing significant parts of the Internet in Canada is just a great fit for our firm – our team is really looking forward to it.”
About CIRA The Canadian Internet Registration Authority (CIRA) is the organization that manages Canada’s .CA domain name registry, develops and implements policies that support Canada’s Internet community and represents the .CA registry internationally.
About Thornley Fallis & 76design Thornley Fallis & 76design is an innovative, full-service public relations, communications and marketing agency that helps organizations reach, connect with, build and sustain positive relationships with their communities through the integrated use of on-line and off-line communications tactics.
Launched in April 2010, the handbook provides users with a searchable and easy-to-navigate platform as well as the option to build a customized handbook that only contains information they are interested in.
The Handbook is intended to help users become better-informed and more confident consumers. It offers information on a wide range of topics such as online shopping, contracts, housing and home renovations, identity theft, collection agencies, and much more, to help users build their buying skills.
Along with consumer tips, the Handbook includes a directory of government and non-government contacts useful to consumers.
The Handbook was created and is updated by the Consumer Measures Committee. This Committee is a joint federal/provincial/territorial committee which provides a forum for national cooperation to improve the marketplace for Canadian consumers, through the harmonization of laws, regulations and practices and through actions to raise public awareness.
Over the past few years, there have been a lot of high-profile campaigns against drunk driving. Whether it be through outreach in schools or various advertising campaigns in the media, the message has been hammered home: Don’t drink and drive!
With the introduction of so-called “hands-free” laws in a number of provinces, the issue of texting or using your phone while driving has gained significant traction. In fact, there are more similarities between this issue and inebriated driving than one might think. Driving while distracted is like driving after having four beers, and distracted drivers cause 8 in 10 accidents.
Armed with these facts, Thornley Fallis and 76design developed a Greater Toronto Area pilot campaign for Allstate Insurance Company of Canada aimed at sensitizing young drivers to this critical issue.
The campaign, Action Against Distraction, encourages teens to take the pledge against distracted driving and share it with their friends via social networks. Allstate is also giving away an iPad to one lucky pledge-taker.
To support the campaign, we produced a video that asked teens to tell us the craziest driving distraction they’ve ever seen. Some of the responses surprised us, including that of one teen who said his relative eats a bowl of cereal while driving.
Hundreds of teens have already taken the pledge, and you can too
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