Social Media & Online Communities

Social media use has now passed a tipping point. No longer just an afterthought or interesting sidebar, social media has absolutely entered the mainstream.

Today’s customer can choose to completely bypass official communications channels, with the result that organisational reputations are now being shaped directly by word of mouth; by the loud, collective voice of the connected customer. Major companies and organisations throughout the world have recognized the importance of fully incorporating social media within their integrated marketing and communications programs.

Many organizations have, understandably, started with tactical responses to the opportunity – setting up Twitter accounts, experimenting with standalone blogs, or occasionally diving into discussion in online forums without much strategic forethought. Given the growing importance of social media for customer engagement and long-term brand-building, we believe companies have a responsibility to take a much more planned, strategic approach.

As the market has evolved, the Thornley Fallis & 76design team have developed a depth and breadth of experience and understanding of this new space, based both on direct client work and the daily immersion of our staff in the global social media community. We believe our team has some of the best collective expertise available anywhere.

Thornley Fallis & 76design offer a complete range of social media services from initial strategic planning and process development through to social media website development and program execution. Whether an organization is dipping its toe into social media or is already fully immersed, Thornley Fallis & 76design have the knowledge and experience to help take it to the next level.